Back in early August, we featured a post on the Heddon lures of the day in James Heddon’s Sons 1940. Today in Heddon Rods 1940, we’re going to look at their state-of-the-art rods for the same period.
First off, we have a rod ad featuring the Heddon Pal rod. The two big headlines in the ad state:
It’s More than a Fine Steel Rod! It’s a “Pal” Made by Heddon
And below that,
Heddon “Pal” “The Rod of Steel with the Bamboo Feel”
Made entirely of steel, this rod was compared with bamboo in lightness, balance and feel.
First off, Heddon talks about their patented improved construction of the hollow steel rod tube. The lower end of the rod was made with thicker material and as you went up the rod, the steel thickness got thinner. They state that constructed this way, the rod had the perfect feel, balance, and action, like a bamboo rod. Hence their second headline.
Second, Heddon was touting their non-sticking tapered ferrule. If you ever used a baitcasting rod from this period, even through the early 1970s, ferrules were the problem part of most rods. Most ferrules never seemed to tighten up and no matter how hard one would tighten it, they always seemed to develop a loose vibration that you could feel in the cast. Invariably this loose feel would get worse over a few hours of casting, and you’d have to tighten the ferrule back up, only to have the cycle start again.
Heddon’s ferrule system worked. Instead of using a collapsible collet system like many of ferrules of the 1960s, or straight-shaft ferrules of the day, they used a tapered ferrule system that matted with a screw. The taper of the ferrule allowed it to seat securely while the screw allowed the angler to tighten the ferrule into the socket.
The third attribute of this pistol grip was the reel retaining mechanism. I don’t have a lot of experience with rods of this period, but the other rods I do have from the 40s through the 1960s all have handles where it seems you can never tighten the reel enough. There’s always some slop. The Heddon handle, though, creates a tight, no-slip connection of the reel to the rod.
I have one of these rods in my collection, shown in the images. The rod itself is a Heddon Pal 3151-L. The rod is 5-feet, 6-inches in length and has a light action. I have it paired with a Pflueger Nobby Model 1963 casting of the same period.
I have yet to use the rod on the water but for the last few months have put a lot of hours in the front yard casting and pitching with it. With a 1/4-ounce jig, it amazes me how far it’ll cast and its accuracy with close-in pitching situations it equally impressive.
Having grown up in the era of pistol grip rods, this little gem of a combination isn’t too far off what I learned to fish with. The hardest thing to get used to is the reel handle whirring backwards during a cast.
The weight of the rod and reel is surprisingly light. The rod itself weighs 9.25 ounces and the reel weighs 6.17 ounces with line. The rod weight compared to today’s rods is heavy, even for an 8-foot punching rod. But, considering the rod is made of steel and wood, it’s surprisingly light.
Over the last few months, I have been acquiring vintage reels and rods from the 1940s and 50s. I fished this old gear when I went to Florida recently and caught upwards of 50 bass, all on topwater baits. It opened my eyes, even though I grew up fishing with pistol grip rods.
Today’s gear is hard to beat due to its lightness, the shear number of actions and powers, along with available lengths. But I can’t say anything bad about this gear, especially for the time it was produced. If I was alive back then and had the opportunity to own this setup, you can be well assured I’d have saved my money to buy it.
If you like these old ad pieces along with an actual product review, please let us know and we’ll do more of them in the future. Let us know if you don’t like them too.







I love pieces like this. Keep them coming!
Fun stuff, Terry. I just picked up a 1315 5’ L at a flea market. I’ll be doing some yard casting with it too, probably with a Langley or another favorite, the Coxe 95C.
Hey Paul, Is that a steel rod? I didn’t see it in any of the catalogs I have. I have a Langley 330 on my 3151 L and it’s kind of tip heavy with the Langley. I put a Pflueger Nobby on it and the heavier reel balances it out better, I think. Have fun and let us know how it works!
Hi, Very interesting and good information. I am purchasing a 3151 M 5 footer today 1-8-2025 it is supposed to be in fantastic condition….I’m hoping. I have another Heddon fiberglass?? rod that’s in excellent cond. I also purchased a Heritage 30 reel with the monitor cast control in beautiful condition with the leatherette case. I have many Eagle Claw (Wright & McGill) rods and a beautiful Shakespeare rod. I wish I could post pics….thanks for reading!
I was recently gifted this exact rod. What is the value in your opinion?
Tom, it is all dependant on the shape it’s in, does it have the original cloth cover, etc. And, even if it was in mint condition, the rod probably wouldn’t get more than $100 (unless of course you had a buyer that relly wanted it). I have three of these rods now and I have paid between $25 and $50 for each of them. So there’s a bit of a guide for you.