efore there was 360-Imaging, there was, in 1976, 360-imaging. Believe it or not. Ad is wasn’t from Humminbird but Flip Tail Lures
Category: Retro Ads
Bill Norman Lures Number 1 in 1976
Front and center, of course, is a young Jimmy Houston (wearing a hat!) with a stout limit of fish. One of the interesting things about the ad is Jimmy’s boat.
Bass Champ Computer Game – Fishing Game or Tool?
“We’ve made BASS CHAMP as realistic as possible,” Schorr said. “We wanted players to feel that they were actually out on the water.
Motor-Guide – Three Men in a Tub
Here’s an ad that’s always made me chuckle. The interesting thing about the ad, though, is my first recollection of it was from the late 70s or early 80s.
Snatrix by Bill Norman Lures
Bill Norman Lures was one of the leading U.S. manufacturers of hardbaits since the early 70s. It is without argument that the Deep Little N and DD22 are probably two of the best crankbaits ever designed
Daiwa: More Sex and Misunderstanding
As we’ve shown over the last few months, ’70s bass fishing ad executives were not afraid to ride the line.
Imitation is the Highest Form of Flattery – But Sometimes it Doesn’t Work
Then around the 1980 timeframe, a new company arose from the mix called Crankbait Corporation. One look at the baits produced by the new company sent wild dreams through anglers’ minds.
Old Boat Ads – 1972
The second ad makes my back hurt. I’m reminded daily what it’s like to be in a boat of this hull configuration when they got air like this.
Stick With Your Strengths – Penn 2-Speed
In Penn’s mind, the Speed Shifter 2000 (for some reason Bass-o-Matic ’76 comes to mind here) would change the bass fishing scene forever. It had a 6.0:1 gear ratio for those times you needed speed and a 2.0:1 ratio for those times you needed power. Along with a flippin’ feature
Ads from the Past – Heavy Cover Specialist
The Japanese reel manufacturer, Shimano, introduced the Bantam Brush Buster baitcasting reel, which noted on its hood that it was “Designed Exclusively for Flipping.”