The advertisement that is shown above is from the July 1939 issue of Outdoor Life. It is truly historic in that it introduces the first spinning reel to the American public.
“But we’re not content to publish known material. The staff and I have countless questions about fish and fishing that are begging to be answered – questions which if answered even in part, would have a tremendous impact on fishing tomorrow.”
I’d be willing to guess that there aren’t many anglers today under the age of 40 who can tell me they’ve actually seen a Shannon Twin Spin let alone caught a bass on one. I‘d be willing to go even further and bet they’ve never thrown any sort of true […]
I was browsing through some old fishing magazines this weekend, something we seem to do pretty frequently around here, when this ad caught my eye.
As I was working on the backlash the worm dropped into the water. A few minutes later, after fending off an eagle dead set on nesting in my 5000C and getting the reel straightened out, I reeled up the slack. I reeled and reeled and reeled not coming tight with the bait until it was directly below the boat.
Yesterday we showed a couple of ads taken from a June 1940 issue of Hunting and Fishing magazine and today we’re going to continue on that track. This time, though, we’re going to talk about another company, possibly the biggest tackle company with respect to bass fishing in the first […]
Hand tying was labor intensive and Arbogast was looking for a quicker way to turn out baits. To decrease the labor, he turned to making skirts out of rubber. In doing that, Arbogast invented the living rubber skirt in 1936 and introduced the Hawaiian Wiggler shortly thereafter.
Back at his cottage after a particularly good day on the water, he was showing off a mixed, largemouth/smallmouth bag averaging over 3 pounds. After complimenting him on his catch, his neighbor in the vacation community showed Friedman his own limit — five largemouth averaging almost twice that much.
Of all the baits that Storm manufactured over the years, none of them had an impact on bass fishing like the Wiggle Wart. Although Storm had been advertising in outdoor and bass magazines for quite a while with nice, full-glossy ads, the first Wiggle Wart ad
By 1973, bass boats and bass boat companies were coming out of every one-stop town in the U.S. In 1972, 11 manufacturers put ads in the top bass fishing magazines and 1973 would feature 15 boat manufacturers and I’m sure there were a number of other companies who hadn’t yet made the leap to advertise.