Category: Electronics

Before There was 360-Imaging

Posted by Terry Battisti | Sep 29, 2026 | Electronics, Retro Ads |

Before there was 360-Imaging, there was, in 1976, 360-imaging. Believe it or not. Ad is wasn’t from Humminbird but Flip Tail Lures

Lowrance Electronics Manufacturing Company

Posted by Terry Battisti | Sep 9, 2026 | Electronics |

In this ad from 1962 there are a couple of things to notice. First off look at the name of the company Lowrance Electronics Manufacturing Company (LEMCO). It’s not the familiar name Lowrance Electronics Incorporated (LEI) that we know today

Ban the Graph or all electronics

Posted by Terry Battisti | Sep 8, 2026 | Electronics |

Then about three years ago, 360 imaging by Humminbird and forward-facing, real-time sonar by Garmin rocked the fishing world, and the talk of banning this technology has hit new heights.

Paper Graphs and Their Demise

Posted by Terry Battisti | Jul 6, 2026 | Electronics |

But, nearly 10 years later the paper graph would again be on the chopping block – not because of some crazed politician, though.

Interpreting Sonar in 1980

Posted by Terry Battisti | Jun 24, 2026 | Book Reviews, Electronics |

ou see, he said in his book to always adjust your depth so that the bottom was displayed, at the most, within the upper half of the paper (in today’s talk that would mean the upper half of the screen).

Are Two Heads Better Than One?

Posted by Terry Battisti | Jun 3, 2026 | Electronics |

Are Two Heads Better Than One, looks at the trolling motor industry and the need to increase thrust. Magic Carpet was a bad choice.

Motor-Guide – Three Men in a Tub

Posted by Terry Battisti | May 25, 2026 | Electronics, Retro Ads |

Here’s an ad that’s always made me chuckle. The interesting thing about the ad, though, is my first recollection of it was from the late 70s or early 80s.

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written by Terry Battisti