Hence this short piece on the industry in the mid-70s. Here we have two ads from two of the major rod and reel companies of all time, Zebco and Garcia.
Front and center, of course, is a young Jimmy Houston (wearing a hat!) with a stout limit of fish. One of the interesting things about the ad is Jimmy’s boat.
The rods of 1976 made it a little easier for the consumer, though. Anglers primarily threw a jig, a crank, a worm, and maybe a topwater bait or spinnerbait. Because of this, most bass fishermen only had three or four rods with them.
For those of you out there who are certified worm freaks, here’s a blast from the past with respect to some worm-fishing history, specifically Creme, DeLong and Bagley.
In the world of bass fishing there’s huge controversy over who and where finesse fishing got its start. There are good arguments for many parts of the nation and who played their part, but personally it doesn’t matter to me anymore. Necessity is the mother of invention and when it […]
Crankbait Corp. gets one more nod in the applied science arena. Last week we talked about their reverse-countershaded lures, but at about the same time, they were also banking on science to give them another advantage in the market.
The Champion reels, models 700, 700B, were the same size as the ABU 5000 and 5500 reels, while the 800 and 800B matched the ABU 6000 and 6500.
Through the years, that basic color pattern has continued to be a mainstay, but at about the same time as these new natural-patterned baits were just taking off, Crankbait Corp. threw the industry a curveball based on applied science.
Bill Norman Lures was one of the leading U.S. manufacturers of hardbaits since the early 70s. It is without argument that the Deep Little N and DD22 are probably two of the best crankbaits ever designed
In the article “Lunker” Bill was again interviewed but what was most intriguing about this piece was the picture of the “modified” Rapala being used at the time. It was a Frankenstein-type bait, half Rapala half soft ocean swimbait with an ocean-going double IP hook normally used with tuna feathers.