Vintage Heddon Lures Poster

Posted by Brian Waldman | Sep 12, 2026 | Heddon, Memorabilia, Retro Ads, Tackle History | 0

Poster: The Fresh Water Game Fishes to be Taken by Bait Casting, Heddon Fishing Tackle, c.1923.

Here’s a great image of a Vintage Heddon Lures Poster I found while paging through a 1980 BASS Fishing Guide. After seeing this old poster in an article titled “Pluggin’ Down Memory Lane” by Dugan Scott, I just had to share it with Bass Fishing Archives readers. The copyright on it says 1923, so I assume that’s when this beautiful piece of vintage advertising art was released. If anyone happens to know anything about this poster – or even better, if anyone has a copy – please let us know. We’d love to dig a little deeper into this piece.

About The Author

Brian Waldman

Brian was born near Chicago, IL, but his parents moved him at the tender age of 5 to the bass-rich waters of Indiana. Here he honed his fishing skills on some of the best equipment of the day, starting with a cheap cane pole but quickly progressing up to Zebco 202s. As a teenager, he decided he’d become a pro bass angler, but his name is still absent from the current list of Elite Series pros some four decades later. Professional aspirations aside, he still spends way too much time fishing, is starting to spend way too much time online reading and writing about fishing, and has a piscatorial library that rivals the amount of tackle sitting in his garage, which is really saying something. Brian is an expert on all things Fishing Facts and In-Fisherman as well as B.A.S.S.