Tag: vintage bass fishing ads

Fred Arbogast Ads 1940

Hand tying was labor intensive and Arbogast was looking for a quicker way to turn out baits.  To decrease the labor, he turned to making skirts out of rubber.  In doing that, Arbogast invented the living rubber skirt in 1936 and introduced the Hawaiian Wiggler shortly thereafter.

Read More

The Storm Wiggle Wart

Of all the baits that Storm manufactured over the years, none of them had an impact on bass fishing like the Wiggle Wart.  Although Storm had been advertising in outdoor and bass magazines for quite a while with nice, full-glossy ads, the first Wiggle Wart ad

Read More