TrolMaster Trolling
In TrolMaster Trolling we’re looking back at one company’s ad campaign and their unique marketing to sell trolling motors.
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Tag: vintage bass fishing ads
Deconstructing Old Ads – A Book Review
Deconstructing Old Ads – A Book Review is a look at the historical work done by William “Bill” Sonnett regarding the early advertising of the
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Uncle Homer through Garcia Corp
Uncle Homer through Garcia Corp is a look back at one of the most prolific writers and experts the bass industry has ever known, Homer Circle
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Old Bass Boats – 1977 Part 1
Old Bass Boats – 1977 Part 1 looks into the bass boats of 1977 and what they had to offer the angler – and in some cases, what they didn’t.
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Fred Arbogast Ads 1940
Hand tying was labor intensive and Arbogast was looking for a quicker way to turn out baits. To decrease the labor, he turned to making skirts out of rubber. In doing that, Arbogast invented the living rubber skirt in 1936 and introduced the Hawaiian Wiggler shortly thereafter.
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The Storm Wiggle Wart
Of all the baits that Storm manufactured over the years, none of them had an impact on bass fishing like the Wiggle Wart. Although Storm had been advertising in outdoor and bass magazines for quite a while with nice, full-glossy ads, the first Wiggle Wart ad
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