rapala Archives

The Rapala Shad Rap

In The Rapala Shad Rap we look at the history if the bait that has become the epitome of winter crankbait fishing across the world.

In 1973 Astroglass we take a look back at an old article for a sports show where this old 1973 bass was auctioned off as one of the draws

In South Bend 1940 we take a look at an 8-page ad spread that South Bend put in the June 1940 issue of Sports Afield, flexing their muscles.

In Storm Lures 1992 we look back at a pre-Rapala catalog to see what the hallowed hardbait company was producing at the height of its rein

In 40 Years of the Shad Rap, Pete Robbins looks back at the meek intro of the lure in late 1982 and how it vaulted to one of the best baits.

It’s Called Crispin’ is a look back at the dawn of the jerkbait craze that took over the U.S. in the early 80s and the man who popularized it

Going through a bunch of moving boxes that have been packed up from several moves over the years,...