Deconstructing Old Ads – A Book Review
Deconstructing Old Ads – A Book Review is a look at the historical work done by William “Bill” Sonnett regarding the early advertising of the
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Tag: Bill Sonnett
Advanced Bait Casting by Charles Fox
What I found within the thick, rough-cut pages was information on how to catch bass I thought was only as new as Jason Lucas’ writings from the late 40s on or even from the 60s or 70s.
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History of the ABU 5000
“When the Ambassadeur bait caster came to America in 1954, it was Julian A. Wesseler that secured the contract with ABU to sell their reel.
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A Historic Reel — The Dawn of Spinning in America
The advertisement that is shown above is from the July 1939 issue of Outdoor Life. It is truly historic in that it introduces the first spinning reel to the American public.
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The Shannon – Another Look
In the email that Sonnett sent was an attachment of an early W. J. Jameson Co. ad for the Shannon Twin Spinner (1919) and a promotional write up for the Twin Spinner that appeared in the April 1917 issue of the National Sportsman.
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