By 1973 he pretty much owned those parts of the market. Was there anything else he wanted in his empire? Evidently he wanted to expand into the tackle business and thus, the story of Ray Scott and the Out House mail-order catalog.
Read More
Of course, Morris had founded the Bass Pro Shops brand, a combination store and mail order catalog business, a few years before. That operation and his experience fishing the BASS Master Tournament Trail gave him a good idea of what the fishing public wanted in the way of fishing and boating accessories.
Read More
Last week I ran across this 1972 Bass Pro Shops Spring Sale ad in the 1972 March/April issue of Bass Master Magazine and thought you’d find it interesting. During the months of March and April, Johnny was hosting the first two BASS Anglers of the Year, Bill Dance and Roland Martin along with future legend Billy Murray. Wallace Lea, who was a considerable threat in those early days would also be there to visit.
Read More
It was about this time I got my first snow mobile suit for fishing those frosty southern California winter days, and the one LT. Dangle, of Reno 911 fame, is modeling was the one.
Read More