Lee Sisson talks about his move from Baton Rouge, Louisiana to Winter Haven, Florida to work for Jim Bagley and how he came up with the Divin' B3. Image Terry Battisti.

Early in 2023 I had the opportunity to sit down with legendary bait designer Lee Sisson and talk about his career in the lure industry. For nearly two hours we talked about the past 50 years and how he got to Winter Haven Florida from Baton Rouge Louisiana to work for Jim Bagley. How he came up with the Divin’ B series, his favorite crankbait he designed, and some lessons learned over the years. Here is Part One of the series.