1980 Berkley ad featuring Al Lindner, or is it Linder?

I was browsing through some old fishing magazines this weekend, something we seem to do pretty frequently around here, when this ad caught my eye. Click on the picture and see if you can figure out what’s not right with the ad before I divulge the answer.

OK, time’s up. Chances are you recognize the angler in the Trilene ad, at least I would hope so. By the time this ad appeared in national magazines around 1980, Al Lindner had already fished 26 B.A.S.S. events, including winning both the 1974 Tennessee Invitational on Watts Bar Reservoir, and the 1977 Virginia Invitational on Lake Gaston. He had also helped form both the Lindy Tackle Company and In-Fisherman magazine and television series. Yet, if you’ll look a little closer, you’ll notice that Berkley misspelled his name, not once, but twice in the ad, L-I-N-D-E-R as opposed to the correct spelling of L-I-N-D-N-E-R.

Kind of a rare occurrence for a national advertising campaign, but certainly entertaining looking back some 40+ years later. I actually did a Google search for the misspelled version of his name, and this isn’t an isolated incident. Seems like quite a few people and companies still get the spelling wrong from time to time. Maybe it’s that Minnesota accent that throws everyone off.