Ray Scott's Out House Store ad from the Longview News Journal Thursday September 1, 1977.

In today’s Throwback Thursday post, we have both a historical photo as well as a historical (retro) ad.  It appeared in the Longview News Journal out of Texas back in September 1977, and is filled with ‘old school’ goodness.

To start, and in celebration of Rick Clunn’s 50th Anniversary year on tour, we have a historical photo of Rick in the center of the ad, who was to be holding a seminar and Q&A session at the Outhouse Outdoor Specialists store in Longview, TX.  As it notes. Rick was likely the hottest professional on tour, having won both the most recent Bassmaster Classic as well as the BASS Champs tournament.  Of course, we now know he would go on to win the very next Bassmaster Classic held, too, that year.  Detailed write-ups of the two events mentioned in the ad can be found at the following links:

Season at a Glance:  1976 Bassmaster Trail Classic Six

The BASS Champs 1977

Then there is the Outhouse Outdoor Specialists store – an actual physical brick-and-mortar business that had just opened its doors earlier that year.  The Outhouse was an early Ray Scott/Bassmaster entry into retailing, primarily mail order, and not unlike the Johnny Morris Bass Pro Shops brand that was started around the same time.  You can learn more about the Outhouse story in the following posts:

Ray Scott and the Out House

Ray Scott’s Out House Part Two

And how about Bagley crankbaits, Balsa Bs and Diving Bs, for under $3?  If you look closely at the photo of Rick, you’ll see he has a Bagley crankbait hanging from the tip of his rod, a bait he used to help win one of his early Classics.  He is also sporting a Bagley’s patch on his shirt, just under his embroidered name.  You can learn more about some of the early Bagley Baits via some historical ads at the following link:

Bagley’s 1975 to 1984

There’s also a mention of the Daiwa Millionaire, an early and popular round baitcast reel by Daiwa, before the low profile reels really took hold in the market.  And don’t forget to put that reel on a nice pistol grip rod like Rick is holding in the picture.