1994 advertisements for Fish Formula.

Originally posted on 13 March 2012

These days, it’s not unusual to be in the boat and suddenly smell what seems to be a complete Italian feast, even out in the middle of the lake. When your co-angler douses his soft plastic bait with Spike-It or JJ’s Magic or one of several other scents, you’re unlikely to give him a funny look (unless he spills some on your boat seats). In fact, you might want to ask for some for your worm.

But garlic wasn’t always associated with attracting bass.

Look at this clip from the June 1994 issue of Bassmaster, advertising the fact that Fish Formula had introduced a garlic-scented concoction. “[T] he garlic is intended as a masking scent, rather than as an attractant,” the article stated. It’s still far from scientifically proven that garlic is the ideal masking agent, but unlike the “Ooze” product written up in the same article, it seems to have stood the test of time.

Reader Comments

  1. Jerry Rapp:  Maybe anise oil? Back in the 70’s when I made plastic worms, I use to use that.
  2. Rob Shaw:  I remember as a kid growing up in Springfield, Mo and surrounded by bass fishing, my Grandfather, an accomplished outdoorsman in the region spoke of a fish attractant that I believe had something to do with ether…essence of ether maybe? That was a long time ago and this article brought back old memories.
    1. Terry to Rob Shaw:  Hey Rob! Nice to see you here. 🙂 Ether??? Were they trying to put the fish to sleep?  Thanks for stopping by and I hope to see you again!