A 1983 Bomber ad featuring their Long A series of jerkbaits.

Today in Bomber 1980s we’re looking back at the new offerings from one of the legendary bait companies in the sport.  Three different ads spaced out over four years all debuting a new bait in the lineup.

In chronological order we’ll start off with the ad placed in 1983 featuring the Bomber Long A.  Introduced in 1979, the Long A had become one of the top tools in the arsenal of the newly minted jerkbait craze.  What had been owned by Rapala and Rebel for years, the Bomber Long A was the first jerkbait that provided distance and accuracy in a stiff wind.  Something both the Rapala and Rebel lacked.

The Long A’s molded lip also provided a robust lure that could withstand hitting rocks, docks, and bridge pilings without breaking.  Its action, different than its competitors, provided the fish with something they hadn’t seen or felt in the past.  It was also the first jerkbait to offer rattles.

Prior to this year, the Long A had only been offered in three sizes, the 13A, 14A, and the 15A.  In 1983 they put forth two more sizes to appeal to the inshore angler or the freshwater angler who wanted a bigger bait.  These models were the 16A and the 17A.

A 1986 Bomber Ripin' Shad ad debuting the new topwater bait.
The Bomber Mag A introduced in 1987 was Bomber's answer to the deep diving crankbait revolution.

The 16A was six inches long and weighed 3/4 ounce and featured 3x-strong size 1 treble hooks.  The 17A was seven inches long, weighed 1 3/4 ounces, and sported two 3/0, 3X hooks.  The walls of these two baits were thicker than the smaller models to provide a robust bait for the abuse saltwater fish with teether would provide.

The next ad in the lineup was Bomber’s new Rip Shad.  New for the 1986 season, the Rip Shad was modeled off the Smilin’ Minno body.  But instead of being a crankbait, this was a topwater prop bait.  Small, compact in size, the Rip Shad came in three sizes, 2-, 2 1/2-, and 3-inches in length.

The Rip Shad also had rattles and had a single rear prop to provide surface commotion.  It was an effective surface lure due to its size representing the size of most threadfin shad.

The final ad in the bunch came from 1987 and featured the Model A.  The Model A was introduced in 1975 in response to the alphabet lure craze.  But here in 1987, Bomber expanded the line introducing the Mag A, also known as the 9A.

By this time, cranking had moved from the shallow depths into the abyss.  Companies were trying to outdo each other, producing baits that would dive to the deepest depths imaginable.  The Mag A was Bomber’s answer to this new territory.

The Mag A was claimed to dive to the 20-foot level with its oversized bill.  At five inches in length, the bait was furnished with size 2, 3x-strong hooks and came in 30 colors.  Without doubt, it was one of the biggest crankbaits of the day.

The about does it for this look back into some Bomber history.  I have several other Bomber ads and catalogs needing scanned and written about so if you’re a Bomber fan, you have more to look forward to.