Crankbait Corp. gets one more nod in the applied science arena. Last week we talked about their reverse-countershaded lures, but at about the same time, they were also banking on science to give them another advantage in the market.
“The correct procedure is to line up two objects in the same direction from the spot you’re at on the lake. Then line up two other objects either to the right or the left of you, but never behind you…Locate these objects on your map and draw two straight lines from them to your position until the lines CROSS each other. Where the lines cross indicates where you are on the lake.”
Through the years, that basic color pattern has continued to be a mainstay, but at about the same time as these new natural-patterned baits were just taking off, Crankbait Corp. threw the industry a curveball based on applied science.
As we’ve shown over the last few months, ’70s bass fishing ad executives were not afraid to ride the line.
A look at the picture taken of center stage during Rick Clunn’s victory speech captures the moment for us all. The personalities on stage are compelling, historic and even ironic.
By Oct. 1986, The Midwest Angler was in its 4th year of production, airing in 9 states and reaching over 22 million anglers. Jack became a regular speaker at boat and sport shows around the Midwest.
However, Wheeler, who is now 31 and hosts a gaggle of wins at the sport’s highest of levels, isn’t the youngest world champion. There was one angler younger.
In fact, you have to go back about 25 years before the Zoom release, to none other than soft plastic manufacturer Mister Twister of Minden, Louisiana in order to find what might likely be considered the grandfather of today’s buzzin’ frogs, the Hawg Frawg.
Later at the podium themselves, Murray stated that he “didn’t have the time to pre-fish all the qualifying tournaments like Roland does. Sure, he wins Bass Angler-of-the-Year. He works for that title when the rest of us can’t.” Clunn expressed very similar sentiments.