Of course, Morris had founded the Bass Pro Shops brand, a combination store and mail order catalog business, a few years before. That operation and his experience fishing the BASS Master Tournament Trail gave him a good idea of what the fishing public wanted in the way of fishing and boating accessories.
Today’s anglers are probably familiar with The Bass University classes organized and run by Mike Iaconelli and Pete Gluszek. What many may not realize is that this is a concept that is almost as old as the sport of bass fishing itself.
Bill Dance was one of the earliest bass angling superstars, at a time when not many people knew or could recognize who any of the professional bass anglers were. But one piece of apparel changed all that – the infamous orange University of Tennessee hat.
The book covers all the basics of what a pro such as Bill likes and recommends as well as how he fishes certain situations. For example, in the section on “Equipment,” Bill covers things such as rods (5-1/2- or 6-foot pistol grips
Crankbait Corp. gets one more nod in the applied science arena. Last week we talked about their reverse-countershaded lures, but at about the same time, they were also banking on science to give them another advantage in the market.
“The correct procedure is to line up two objects in the same direction from the spot you’re at on the lake. Then line up two other objects either to the right or the left of you, but never behind you…Locate these objects on your map and draw two straight lines from them to your position until the lines CROSS each other. Where the lines cross indicates where you are on the lake.”
Through the years, that basic color pattern has continued to be a mainstay, but at about the same time as these new natural-patterned baits were just taking off, Crankbait Corp. threw the industry a curveball based on applied science.
As we’ve shown over the last few months, ’70s bass fishing ad executives were not afraid to ride the line.
A look at the picture taken of center stage during Rick Clunn’s victory speech captures the moment for us all. The personalities on stage are compelling, historic and even ironic.
By Oct. 1986, The Midwest Angler was in its 4th year of production, airing in 9 states and reaching over 22 million anglers. Jack became a regular speaker at boat and sport shows around the Midwest.